Day 2 KeynoteThe Power of Stakeholder-Driven Success

2025 Convention
Written By Carol Popejoy-Davis, Executive Director

Lessons from the Nation’s #1 Wine & Food Festival

Join Michelle Metter, Co-Founder and Executive Producer of the San Diego Bay Wine + Food Festival, as she reveals the secrets behind the event.

With over 10,000 attendees, 8,000+ annual hotel room nights, and recognition as USA Today’s #1 Wine & Food Festival, this powerhouse event has redefined the culinary festival landscape. Hear firsthand from the stakeholders—sponsors, chefs, media, and industry partners—who have played a pivotal role in shaping its success into a national powerhouse attracting…

Register for CalFest 2025 Today

This and many other can’t miss sessions will be at CalFest 2025!

From strategic partnerships and evolving audience expectations to navigating industry shifts, this session will offer invaluable insights into the art of stakeholder engagement and long-term festival growth.

Whether you’re launching a new event or scaling an existing one, you’ll walk away with actionable strategies to create a festival that thrives.

Not Registered Yet? What are you waiting for? Don’t miss out on the insights, the networking and the fun!

Register for CalFest 2025 Today
Carol Popejoy-Davis, Executive Director

CalFest helps event professionals by providing training, networking, and educational resources to enhance their skills. Our members include major festivals, non-profits, Chambers of Commerce, and various tourism and government organizations. CalFest also includes businesses and individuals offering goods and services for events, like entertainment, insurance, equipment rentals, and marketing.

https://calfest.org/executive-director
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