Hotel Room Block Deadline + Full Program Summary

2025 Convention
Written By Carol Popejoy-Davis, Executive Director

Book Now: Hotel Reservation Deadline is March 21st

Book Now: Hotel Reservation Deadline is March 21st

Book before March 21st to reserve your spot in our DISCOUNTED ROOM BLOCK for only $169 per night at the Sheraton Mission Valley (San Diego).

BOOK YOUR ROOM - Sheraton Mission Valley

What does the future hold for our industry? Learn from our panel of pros

This 75-minute panel brings together industry leaders who will address the challenges we all face in the 2025 festival landscape.

Get key insights on:

  • Revenue and attendance strategies

  • Security and insurance solutions

  • Sponsorship opportunities

  • Skills needed for both immediate and long-term success

When: April 9th | 9:45-11:00 AM PDT 

Where: Sunny San Diego at the Sheraton Mission Valley

Keynote Speakers:

  • Ira Rosen MA, CFEE - Consultant, veteran events producer, and educator

  • Rich Sherman - President & CEO, Omega Events

  • Sonia Batres - Recreation Superintendent, City of Norwalk

  • Lucas Wilder - Assistant Director Parks & Special Events, Redwood City

Not Registered Yet?

What are you waiting for? Don’t miss out on the insights, the networking and the fun:

Carol Popejoy-Davis, Executive Director

CalFest helps event professionals by providing training, networking, and educational resources to enhance their skills. Our members include major festivals, non-profits, Chambers of Commerce, and various tourism and government organizations. CalFest also includes businesses and individuals offering goods and services for events, like entertainment, insurance, equipment rentals, and marketing.

https://calfest.org/executive-director
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CalFest 2025 Programming
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Day 2 KeynoteThe Power of Stakeholder-Driven Success