Session info to follow…

Alexis Kaiser, Q.E. Productions

Owner Alexis Kaiser ran away with the circus at 26 years old, after receiving a BA in Public Relations. Thought I would stay for a couple of years. Now I'm into my 41st season. I have traveled the country, Canada and Europe. I would do it all again.

Session info to follow…

Alex McNulty, Pasadena Tournament of Roses Senior Manager of Membership Services

This session covers the current sponsorship activation trends that go beyond mere banners and logo soup, to create meaningful, deal-landing experiences

Teresa Stas, Green Cactus Event Sponsorship Agency CEO

It’s the beating of drums, the sound of brass, the colorful floats, giant balloons, the oohs and ahh of the crowd. It’s a parade! A parade brings the community together and is a great way to bring people to your downtown area. This session looks at what it takes to stage a parade, from the planning process to step-off!

Ray Pulver, Upbeat Parade Productions Owner

Leadership Development: Leadership and management are two common terms in any organization, but do we really understand their similarities and differences? Additionally, successful leadership development programs can build continuity in our organizations and enhance how we build effective leadership now and in the future. This session will explore the importance of understanding leadership within our organizations and how to build strategic leadership training into everything we do.

Ira Rosen, Ira Rosen LLC Festival & Event Consulting President & CEO

Overview: This session will go in-depth on best practices for event layout design and booth placements by comparing maps of popular California street festivals, park-based events, tented festivals, 5k start/finish line areas, and more.

Topics discussed include:

● How to optimize a layout for foot traffic and traps to avoid

● Identifying premiere sponsor placements to maximize partnership revenue

● Site mapping best practices for attendees and partners

● Using a site plan to increase sponsor and vendor revenue

Michael Bleau, Event Hub CEO

Event Risk Management: Risk management should be a central part of any event’s planning cycle – it’s both an operational and “duty of care” requirement. What is it? It is a process whereby the event planning team methodically addresses the risks associated with their activities, with the goal of treating or mitigating those risks which may have an adverse impact (financial, image, reputation, etc.) on the event if the risk materializes This session will offer some practical suggestions about how to build and enhance your risk management strategies.

Ira Rosen - Ira Rosen Festival & Event Consulting

With how the world has changed and the uncertainty of where harm can happen, we have to start evolving on how we look at security management and planning. My name is Amir Ahmadian and over the last decade I have worked with some of the biggest companies like Insomniac, Goldenvoice, Live Nation, AEG and Live Management Consulting to name a few. As a safety director and safety manager working some of the largest and most exciting festivals and events across the United States and Mexico. My job is to liaise between event management and security vendors to plan, negotiate, manage and budget all safety and security operations. Part of the planning is being able to bring onboard a team of skilled, collaborative, hands on and diverse group of individuals to operate as safety managers throughout the event.

Unlock powerful solutions to the challenges of maintaining community engagement and retention while scaling up your overall attendance without losing the personal touch, fostering genuine connections, and building communities in large-scale events with our breakout workshop. Discover proven strategies to captivate your audience and keep them engaged throughout the event. From interactive sessions to immersive experiences, learn how to create moments that resonate and leave a lasting impact. Gain practical tips on leveraging technology, data, and communication channels to reach a broad audience while maintaining an intimate community feel. Delve into the art of curating experiences that participants will cherish. From surprise elements to personalized touches, discover how to create an event that sparks joy and leaves a lasting impression.